← Chapter 5
Oral Communication · Chapter 5

The Three-Lens Scope

Nine things you know about one real room. Sort each one through the lens it belongs to — demographic (who they are), psychographic (what they believe) or situational (why they are here today) — and watch a speech plan assemble itself on the right. Then repair a stereotype into an inference you could defend out loud.
1 · Pick the occasion
2 · Sort what you know
0 of 9 sorted
The profile you are building
3 · Repair the assumption
Pearl. Demographics are hypotheses, not conclusions. The moment a demographic fact turns into a sentence about what “those people” think, you have stopped analysing and started guessing.