← Chapter 9
Oral Communication · Chapter 9

The Relevance and Credibility Forge

“This is an important issue that affects all of us” is not a relevance link — it is the shape of one with the content removed. Pick a room, type your own link, and the meter will show you which words carry a stake and which ones evaporate. Then build a credibility statement from an honest source instead of a brag.

1 · Name the room

2 · Write the relevance link — one or two sentences

3 · Credibility without bragging

Aristotle divided ethos into practical good sense, good character, and goodwill — and goodwill is the one students forget. A room that does not believe you are on its side will not believe you on anything else either.
SpecificityType a sentence on the left and this panel grades every word of it.
Specificity meter0 / 100

The middle of your introduction, as spoken

Relevance link — job 2Nothing written yet.
Credibility statement — job 3Fill the blanks below the sources.